Audi continues its ad campaign featuring the 2018 Audi Q5 with a new commercial.
The 30-second spot, titled “The Interview”, features a young woman arriving at the headquarters of a company she’s
about to get hired at, for the CEO to show her the benefits she’ll have while working there.
“So when you take the job, all these benefits are yours.”, tells her the CEO, who’s leading the way to show her: “the world’s second most decorated sushi chef”, “quiet spaces for deep thoughts”, “the latest smart technology”, and “personal mobility solutions”, which are “functional and pragmatic” SUVs, the same for everyone.
After looking for a few seconds at the parking lot full of dozens of identical cars, the young woman realizes that she could’t drive any of those as this would mean for her to blend in, so she decides to leave, at the steering wheel of her Audi Q5, and seek out for a new opportunity.
The ad ends with the onscreen lines “The all-new, more powerful Audi Q5 is here. Progress is never blending in.”