Swiffer has released a new ad, featuring the Swiffer WetJet, whose dirt-dissolving solution and absorbent pads make it easy to clean up life’s everyday messes, even in hard-to-reach places.
The 35-second spot, titled “The Princess and the Dirty Hardwood Floor”, shows a little girl dressed like a princess
chasing a little frog that entered the kitchen, leaving mud traces on the hardwood floor. The kid, whose shoes are not clean either, follows the frog, making the floor even dirtier. This is not a problem, though, for her father, who’s using Swiffer Wet Jet to clean it.
The spot features a female voice singing to the tune of Blondie’s “One Way or Another” as follows: One way or another, I’m gonna find you, I’m gonna get you, get you, get you. One day, maybe next week, I’m gonna meet ya, I’m gonna meet ya, I’ll meet ya.. I will drive past your house, I’ll see who’s around…”
“If you’ve got a princess, you gotta Swiffer” – is the message conveyed in the ad, showcasing that Swiffer Wet Jet is easy to use.
“If you’ve got a life, you gotta Swiffer”, says the voiceover at the end.