Rimmel London introduces, in its latest advert/music video starring Cara Delevingne, the new Volume Shake Mascara, described as “the freshest mascara on the block that won’t dry out or cause clumps”.
The cosmetics brand invites you to get the London look by shaking the mascara up to keep it fresh from start to finish, and proves, with Cara’s help, that the Volume Shake Mascara helps you rock ultra-smooth, clump-free volume.
The video features, besides the English fashion model and actress, also the UK-born rapper from West Croydon Nadia Rose, singing her 2016 single “Skwod”, and a crew of dancers, all of them shaking at some point the Volume Shake Mascara.
This is the second Rimmel advert starring Cara, who promotes also the Brow Shake Filling Powder, guaranteeing bold sculpted brows all day.
Volume Shake Mascara is available to buy in the UK from the 15th March.