Reebok has released a new commercial, featuring the brand’s first knit sneaker, the Zoku Runner, and Future, who is
the face of Reebok’s Classics new silhouette.
The 60-second spot shows images from the Zoku Runner launch event held on March 2 in London, where the American rapper performed in front of hundreds of people and follows him as he boards a private jet, together with a select group of journalists, and heads back to New York City for the second part of the launch event, at the newly redesigned Reebok FitHub store in Union Square.
Reebok Classic’s newest entry featuring ULTRAKNIT blends elements from the ’70’s, the Classic Leather from the ’80’s, and the Dual Pump Runner from the ’90’s.
The song used in the ad is “Super Trapper” by Future.