Nissan UK introduces the all-new Nissan Micra as “the accomplice” in its latest Bonnie and Clyde-themed ad campaign.
“We all need a partner in crime.” – is the idea behind the 30-second spot, featuring a young couple who commit
robberies and then run away with a Nissan Micra, while in the background a remix of the iconic song Bonnie & Clyde, performed by Serge Gainsbourg and Brigitte Bardot, is playing.
The fifth generation of Nissan’s B-segment hatchback is described as “the perfect partner for consumers”, thanks to “its expressive design, uplifting interior, confident drive and advanced technologies”.
The launch of the brand’s new ad campaign, this week, set to roll out the entire spring, across all communication channels (print & social media, radio & TV, retail, digital and billboard), coincides with the arrival of more than six thousand Micra at Nissan showrooms and forecourts, across Europe, for delivery to customers and for demonstration drives.
The new Nissan Micra, engineered as a city car with unique personality, able to help you break away from convention, features unique-to-Micra BOSE Personal sound system, Intelligent Mobility technologies, such as Intelligent Lane Intervention, and offers a driving experience unlike any other.