Magnum has released a new commercial, inviting you to discover the pure joy of indulging in the Magnum White Almond.
The 15-second spot, launched with the hashtag #NeverStopPlaying, features a young woman in a white silky dress enjoying a Magnum White Almond during a walk on a street, which turns into a playful jumping, despite the high heels and the “witnesses”. Another woman, who’s at the office, starts dancing in her chair, across the room, making her boss look at her in bewilderment. The voiceover mentions that Magnum White Almond is the perfect balance of creamy vanilla ice cream, rich Belgian white chocolate, and crunchy almond pieces.
The spot, ending with the brand’s tagline, Magnum – for pleasure seekers, features a cover of the 1966 hit song “These Boots Are Made for Walkin'”, originally performed by Nancy Sinatra.