Lenovo has released a new commercial, inviting you to watch how the new Lenovo Phab 2 Pro, the world’s first Tango-enabled smartphone, transforms 1000 square meters of the Art Science Museum into a virtual rainforest.
The 60-second spot, titled “Step Into the Wild with Lenovo Phab 2 Pro”, shows Lenny, a teenage boy who embarks on an immersive virtual adventure called Into The Wild with the Lenovo Phab 2 Pro and becomes a forest ranger without leaving the concrete jungle. Other users follows the path, as well, to walk through the Southeast Asian rainforest, get up-close with its key inhabitants, such as tigers, plant seeds and help restore the forest. Fact: if you plant a virtual tree, a real tree gets planted by WWF.
The ad, featuring the song “Fill Up With Sunshine” by Andew Britton & David Goldsmith, ends with the onscreen lines “Different learns better”, “Different conserves better”, “Different augments better”, “Different is better”.