Apple has released a new commercial, inviting you to “say it with stickers on iPhone 7”.
The 60-second spot, titled “Sticker Fight”, which is part of the “Practically Magic” campaign, features people bringing sticker packs to the real world, everywhere around them: while running on streets, in restaurants, and even while waiting in line to get in the club. Most of them are teenagers and youngsters who slap digital stickers on the bodies of those passing by and start a sort of sticker fight in a fast-food restaurant.
As the spot comes to its end, viewers can see an iPhone user receiving a text message from his girlfriend with a Mini Mouse and replying by sliding the sticker in the iMessage. The final onscreen line is “say it with stickers on iPhone 7”.
All the stickers featured in the ad are in a new collection on the AppStore.
Among the sticker packs available in the App Store for Message for the first time with iOS 10, there are colorful character stickers, created by doodle artist Jon Burgerma, whimsical drawings by Marc Johns for Stickapax, Chill Hipster stickers to up your texting game, and many others.
The song used in the ad is the single “Boys Are Boys and Girls Are Choice” by American garage rock band The Monks from their 1966 album “Black Monk Time”.