Domino’s invites you to order and track your pizza with Domino’s Tracker in its latest commercial, titled “Home for
Pizza”, which is part of a new ad campaign launched to feature the chain’s beloved technology.
The spot, available as 15-, 30-, and 60-second commercials, features actor Joe Keery interrupting the date with his
girlfriend when he gets a notification on the smartwatch that his Domino’s Pizza order is about to be delivered.
With the countdown on, he embarks on a mission, inspired by the 1986 classic “Ferris Bueller’s Day Off” racing home scene, to get home as soon as possible, which implies running across his neighbors’ frontyards and backyards, jumping over fences, avoiding all kind of obstacles, such as cars parked on the sidewalk, and girls sunbathing (in front of whom he brags about him having ordered from Domino’s Pizza). He’s also running in the street for a while, alongside a red Audi, with Mmom written on the license plate, driven by Alan Ruck (the actor who played Bueller’s best friend, Cameron Frye, in the iconic film) and jumps on a trampoline before, eventually, getting in front of his main door, just in time to take the pizza over from the delivery guy.
Domino’s Tracker, launched in 2008, follows a customer’s pizza order from the moment it’s placed until it gets to the destination. The song used in the spot is “March of the Swivelheads” by The English Beat from the “Ferris Bueller’s Day Off Soundtrack” album.