Citroen has released a new ad, featuring the SpaceTourer 4X4 Ë Concept, unveiled earlier this month, at the Geneva Motor Show.
The spot, directed by Morgan Le Faucheur, features three friends (one of them is the French professional snowboarder and World Champion based in Anglet, Northern Basque Country, Mathieu Crépel), putting their snowboards into the truck of the SpaceTourer and going up the mountainside.
Their joy and enthusiasm as they go up and the stunts they perform (attention, though: the stunts were performed by
professionals and you are advised to not try to reproduce them) alternate with close-ups of the new SpaceTourer 4X4, which was designed for all groups looking to enjoy their leisure activities in style and with a relaxed attitude.
The new concept car, cloaked in a special white paint and a striking grey camouflage design with red decals, equipped with special front and rear protective skid plates and roof bars with a satin aluminium finish, also features tyres with snow chains.
With an uncompromising combination of off-road ability, versatility and comfort, the SpaceTourer 4X4 Ë Concept
features a 4WD conversion, protection equipment and graphic components outside together with a special interior layout that make it a stylish, practical and contemporary adventurer, firmly focused on escapades and well-being.
The song used in the ad is “Breathe” by Mehari.