Bush’s Beans highlights, in its latest commercial, that, “whatever your mood”, Bush’s Beans has got a bean for you.
The 30-second spot, titled “Alter Ego”, features Jay Bush and his dog, Duke, making a barbecue and talking about the matches that can be done between various types of meat and Bush’s Beans.
“When I’m in the mood for hot-dogs and burgers, I go with the classic taste of Bush’s Baked Beans”, says Jay, while on the screen we can see a plate with hot-dogs and burgers and Bush’s Baked Beans making the perfect accompaniment.
“But I’m feeling bolder, so I go for the robust flavor of Bush’s Grillin’ Beans”, adds Jay, revealing his wild side, of a bearded rocker, dressed all in black, with sunglasses on and with his both arms fully covered in tattoos. “They’re a perfect match for stakes and chops”, comes next his explanation for choosing the Grillin’ Beans. Duke, with a pair on sunglasses on, as well, says “Dude, I like this new wild side”.
The brand’s range of Baked Beans flavors includes also Bush’s Bold & Spicy Baked Beans, Bush’s Boston Recipe Baked Beans, Bush’s Brown Sugar Hickory Baked Beans, Bush’s Homestyle Baked Beans, Bush’s Country Style Baked Beans, Bush’s Maple Cured Bacon Baked Beans, Bush’s Vegetarian Baked Beans, Bush’s Baked Beans with Onions, and Bush’s Baked Beans with Honey.