Toyota has released a new ad campaign, promoting the 2017 Toyota Yaris iA, and the packages that come along with it.
“The Yaris iA comes standard with pretty much everything. So it doesn’t need packages. But, if you want a package, introducing the “Whole Enchilada Package”. It comes with cheese, juicy chicken, guacamole. Hmmm, nothing beats that new enchilada in a car smell. The Whole Enchilada Package. Just another package for the car that’s pretty much the full package”, says the voiceover in the “The Whole Enchilada Package” 40-second spot, adding that it’s available after purchase at the company’s website.
The spot ends with the onscreen line “The car that’s pretty much the ful package now has packages”.