Massimo Dutti has released a new commercial, starring Armando Cabral (the creative director of his own footwear) showcasing the new Spring Summer 2017 men collection.
The 50-second spot features the shoe designer walking on the streets of Florence on his way to visit this year’s Pitti Uomo fair together with a Massimo Dutti team. He talks about his style, which he describes as “very elegant and very comfortable in a way”, “a little bit of a classic, but with a contemporary take”. He also describes the Italian brand, revealing that for him it was always “a luxury in a way”.
“It is very elegant, well tailored, sophisticated clothing that I think, you know, really speaks to my personal style”, adds Armando, while on the screen viewers get to see also images from Florence.
The spot ends with the hashtag #dressindutti and with the brand’s logo.