L’Oréal Paris UK has released a new advert, inviting you to discover the New Colorista Washouts.
“Go boldly whoever you are”, recommends the voiceover, introducing the new Colorista Washouts by L’Oréal Paris, described as “a playful new line of colour for your hair”. The 30-second spot features young women with pink, blue, and mermaid hair, and informs there are 13 temporary shades that last for one to two weeks. “Try it, wear it, wash it out”, invites you the voiceover, mentioning that “it’s easy to use” and “kind to your hair”, “so you can do it all again”.
The advert, featuring also a guy with blue hair, ends with some girls saying “Wow” and with the voiceover challenging you to “give up to rules” (at this point, an image of two girls kissing each other on the lips is shown for a second), “give in to colour”, and “do it your way”. “We’re worth it”, says a model at the end.