Jack in the Box has released a new commercial, promoting its new Triple Bacon Buttery Jack, coming out on February 2nd.
The 40-second spot, titled “Baby on a Doggie”, starts as an amateur video posted online of a baby sitting on a large-sizes dog. After a few seconds, though, the film is interrupted and two guys with their faces blurred show up. “Ok, we’re in”, “Sweet. Hey everyone”, say the duo. “Sorry for, like, hacking your cute video”, “Yeah, sorry.
But, you know Jack from Jack in the Box? Well, we did a bunch of cool hacker stuff and like hacked into his email and found something pretty awesome. We got the secret recipe for his new Triple Bacon Buttery Jack that’s coming out on February 2nd. It has bacon butter in it. We also found a bunch of photos from Jack’s cell phone.”, say the two hackers. After a photo of a little Jack with a lizard is displayed, the duo add “You can never unsee that” and “Grownups are weird”.
The spot ends with the same image from the beginning, with the baby on the doggie.