Diesel has launched the SS17 ADV campaign, with a film titled “Make love not walls”.
Directed by David LaChapelle, the film is about crushing the physical and pshychological walls that separate us and let all sides come together in the name of unity and love. This idea is artistically illustrated through a crew of dancers who throw flowers from one side of a big concrete wall to the other and make a hole in it in the shape of a heart to get on the other side. The film features also a wedding between two men and the party that follows the ceremony, showcasing how a symbol of separation (the wall) can be turned into a place that celebrates love and freedom.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that”, explains Artistic Director Nicola Formichetti, who has collaborated with LaChapelle (an iconic American artist and photographer) to break down barriers.
The soundtrack music is “Higher Love”, the first single of Danish singer songwriter Alex Vargas.