Citroen UK has released a new advert, promoting the new Citroen C4 Cactus and inviting you to “go be different”.
Created with the idea that “C4 Cactus is born to be different”, the 30-second spot features a little girl auditioning for The Voice. Wearing a dress and her hair down, she enters the stage with a quite shy attitude and introduces herself as Annabelle. When she begins to sing, though, the judges are left open-mouthed listening to her performing a heavy metal song.
As the spot continues, viewers can see where her passion for rock music comes from: her parents, who listen to this genre on their family car, a C4 Cactus, equipped with 7″ Touchscreen Interface AirBump.
The brand highlights that C4 Cactus, equipped with 7″ Touchscreen Interface AirBump and Reversing Camera (available on selected models), brings together style, uniqueness and functionality to stand out from the crowd. The advert ends with the voiceover informing that the car is available for test drive now and invites you to “go be different”.