Chase has released a new commercial, introducing the Chase Auto Direct service, the new way to buy your next car, which helps you find and finance your car.
The 35-second spot features several persons repeating their new car confidence dance moves in the morning, before
heading out, starting with a young man wearing a blue suit, a young woman who’s still in her pyjama, and a woman in the kitchen, ready to leave the house. As the camera films what they’re doing on their devices, we get to see that they all use Chase Auto Direct to find and buy their next car and that the last woman, Anna, has obtained a loan for purchasing the car she wants.
“When you’re in the market for a car, do more with Chase Auto Direct. From finding to financing your car, all before walking into the dealership, so it might be time to start practicing your new car confidence dance”, says the voiceover.
The spot ends with the voiceover adding the Chase Auto Direct tagline, “the new simple way to buy your next car”.
The track playing in the background is the 2014 single “Classic” by the American electronic music duo The Knocks feat. the alt-pop duo Powers.