Alfa Romeo aired its Super Bowl commercial promoting the all-new Alfa Romeo Giulia.
“When we were young, we wanted to be epic. We rode on the backs of dragons and dreamt of flying cars. We were taught that power was nothing more than being the strongest guy in the room. But brute strength was not enough. We had to learn grace. We found that staying true to who you are, is all that matters. That balance isn’t found, it’s created. And the ability to reinvent ourselves is the most human trait of all”, says the voiceover in the 60-second spot, concluding that all this is necessary “to grow fearless, so that when we got the chance, we could deliver that flying car, and once
again, ride on the backs of dragons”.