Acura has released a new ad, announcing that it will be the official jersey sponsor and automotive partner for Major League Soccer’s Columbus Crew SC.
The 30-second spot, featuring an Acura MDX, which has been among the brand’s top-selling SUVs in the last four years for those under 35, unveils the jersey, which features Acura’s logo on the front. Authentic and replica Crew jerseys sold in stores will feature the Acura logo, too.
The jersey sponsorship deal implies that Acura’s logo will appear on the Crew jerseys for the next three seasons. The jerseys will debut during the team’s first match on March 4, in Columbus.
The song used in the advert is the 2016 single “I’m A Wanted Man” of Royal Deluxe (a collaboration between national touring artist Tyrone Wells and Sam Getz and Jimmy Weaver of the band Welshly Arms), from their “Born for This” album. This track has been used also in the trailer for the third episode of the American TV series Lucifer.