Zara has released its Spring Summer 2017 campaign for both men and women, with dedicated commercials.
The Woman campaign stars Lexi Boling, Vitoria Cerreti, Kiki Willems, Leila Goldkhul, Luisiana Gonzales, Yoon Bae and Nora Attal sporting clothes inspired from the boys oversized outerwear, described as “the wardrobe of a ballerina after the ballet has ended”. The supermodels wear also boxy crop tops with flirty skirts over leggings and a ballet flat or pump, layered shirts and sweaters.
The track used in the ad is “Brotsjor” by Ólafur Arnalds, from the album Dyad 1909. Arnalds is a BAFTA-winning multi-instrumentalist and producer from Iceland, who mixes strings and piano with loops and beats crossing over from ambient/ electronic to pop.
The Man campaign, launched with the hashtag #excitingterritories, stars Gordon von Steiner, Tim Schuhmacher, Roberto Sipos and Arthur Gosse, and features the song “Change is Everything” by the American band Son Lux, from the 2015 album “Bones”.