Wix.com has released a new commercial, starring Jason Statham and Gal Gadot, and inviting you to “get ready for action”.
The 75-second spot, which is the brand’s first spot for Super Bowl, features Felix, a top chef and owner of a bistro, listening to loud music on his headphones and working to create a website with wix. In the bistro, Jason Statham and Gal Gadot have dinner at different tables when a gang of criminals shows up. The two fight with the thugs and end up by completely destroying the place, but this is not a problem for Felix, who keeps his cool, because he knows it will be easy for him to start all over again with wix.com. While Statham has no line, the Israeli actress asks Felix if she can have a dish to go.
The ad ends with the young business owner opening “Gourmet To Go”, a food truck, and dozens of people coming to him.
“To succeed in a disruptive world, wix makes it easy to create your own stunning website”, says the voiceover, before appearing the wix’s tagline on the screen “Create Your Stunning Website Today. It’s Easy & Free”.