Jeep has released a new commercial, inviting you to “leave gravity behind” with the new Wrangler Winter Edition.
The 30-second spot features the SUV inspired by winter athletes shredding downhill through fresh powder, alongside schussboomers, and powering uphill to the mountain vista. With a song in accordance with the images shown on the screen, the ad illustrates also the idea that Jeep vehicles are for “dreamers and doers”, creating uncommon bonds between them and their owners, because “adventure is found in every Jeep vehicle’s DNA”.
“Going down ain’t good enough. I’m going up. I see the limit, but I know it ain’t enough”, starts the rapper, adding “Create my own rules, make my own luck”. “Ain’t going down, we’re going up” is the chorus of the catchy track that will definitely make viewers want to know its title.