Apple has launched a series of new ads, inviting you to feel the magic of its recently released AirPods and buy a pair at its website.
The 15-second spot titled “Pairing” features a street dancer flipping open the AirPods charging case and watching them instantly pair with his iPhone 7. The ad continues with the young man dancing on the side of a parked car and ends with the brand’s tagline for iPhone 7, “practically magical”. The same dancer stars in the “Siri” spot, featuring him double tapping an AirPod to activate Siri and asking her to play a song.
The 60-second spot titled “Stroll” is the full version of the previously released 15-second spots and features the dancer listening to Marian Hill’s single “Down” on his iPhone 7, using the AirPods, and giving the impression he is in his own world, where dancing on the walls of the buildings, on windows and on the side of cars is possible.
The ad ends with the onscreen line “AirPods on iPhone 7” and with the brand’s tagline for iPhone 7, “practically magical”.