Dior invites you to join the “Poison Club” for a unique Dance Battle.
The 30-second spot, which is the official trailer for Dior Poison Club, stars the French-American model Camille Rowe doing a dance performance together with a group of dancers in an underground parking lot. The video reveals there will be five tutorials, including five moves, under one signature, to promote the Poison Girl fragrance.
The trailer, featuring the song “No rebel” by GENER8ION feat. Tayla Parx and choreography by Holly Blakey, ends with Camille and other four girls saying to the camera “We are not girls, we are Poison”.
The five tutorials are set in the same parking lot and are titled “Feel the space”, “Warm it up”, “Rise the heat”, “Now Dance” and “Poison Kiss”.