Cellcom has released a new commercial, highlighting the users possibility to adjust their data bucket anytime they want.
The 30-second spot features a man in bed, who makes a confession to his wife, before going to sleep: he’s gone over his data limit. His wife doesn’t get the chance to say too much because a coach enters their bedroom, taking him to task. “You had to stream the game, didn’t you?”, he asks the man.
“Coach, I had to”, answers the man, who finds comprehension and learns also about the benefits of Cellcom. “If you switch to Cellcom, you can adjust your data bucket anytime you want. Online or over the phone”, informs him the coach.
The spot ends with the voiceover saying “The real value in wireless” and adding the brand’s tagline, “Cellcom. Built for you”.