Getting out of bed in the morning can be though, but with Actimel you can rock through your entire day, just like the roadworker starring in the latest ad for the brand.
The 30-second spot shows “the rock and roll life of a roadworker”, starting from the early hours of the day and up until late at night. Thanks to Actimel, he has all the energy he needs to conquer his day. According to the onscreen lines, the probiotic yogurt-type drink produced by the French company Danone contains vitamin B6, that contributes to the reduction of tiredness and fatigue, and vitamins B6 & D, that contribute to the normal function of the immune system.
The track used in the ad is 1977 hit “Black Betty”, performed by the American rock band Ram Jam.