L’Oréal Paris reveals the beginning of a new Golden Age with their new skincare range, in the new TV ad featuring Helen Mirren.
The 30-second spot released by the French cosmetics brand with the tagline “Let It Glow this Cristmas” stars the English actress presenting the Age Perfect cream. “Pushed out? Sometimes. Washed-up? Never. Science – it’s a wonderful thing. Gold, not old. It’s the beginning of a new Golden Age” – says Helen, who filmed both inside and outside, on a beach, for the ad.
The voiceover specifies that Age Perfect has been created with neo-calcium and imperial peony, to “flatter your skin tone”, and mentions that “skin feels re-cushioned, with a healthy looking rosy glow”. At the end of the advert, he invites you to “let It Glow” this Christmas and informs you that you can receive a beauty bag for free upon purchasing two Golden Age products.