Kmart has released new ad campaign, promoting the Shop Your Way Rewards and inviting you to save big with points.
The 30-second “Pogo” spot features a man in a supermarket jumping on a pogo stick who, asked by a woman (actress Suilma Rodriguez) from where he bought the stick, begins to tell the whole story about how he got the stick. He mentions that he had a bunch of points at Kmart and that he bought ovens, trousers, a tackle box from the Kmart website, thanks to which he got more points and then he used all the collected points to get the pogo stick for free. While telling all this, he gives details also about a blind date he had, leaving the woman almost speechless.
Eventually, she finds out what she was interested in: the pogo sticks are on aisle nine.