James Allen has released a new advert highlighting how important engagement rings are, and inviting you to design your own ring by visiting their website.
Titled “How Do You Know If A Girl Loves Her Diamond Ring?”, the 60-second spot features a young girl who shows her ring to everyone she knows. “When a girl finally gets that ring, she’s going to show it to her mother, her father, her grandmother, her great-grandmother, her best friends, her ex, your ex, the cat lady from next door and, of course, Mr. Foo-Foo (her cat). Basically, she’s going to show it to everyone. Her (manicurist), him (astronaut), them (statues of presidents sculpted in stone), it (a stag), whatever that is, and every single one of her Facebook friends, including Jose, who she spent a magical night with five years ago in Guadalajara”, says the voiceover adding “So it better be a kick-ass ring”.
The ad ends with the voiceover inviting you to design your own ring at jamesallen.com.