Aerie’s holiday ad campaign brings into the spotlight real dreams, real magic, real wishes, and real princesses.
The spot features various models, including Iskra Lawrence, sporting some of the retailer’s lingerie items. On the carpet, near a Christmas tree, near the bed and on the bed, they all illustrate a feeling of comfort while wearing Aerie underclothes.
“Once upon a time, girls dreamed of becoming princesses. Lost slippers, magic carpets and all that stuff. But the fairy tale is changed. Our princesses are strong, honest and real. We believe every girl already is a princess. No prince needed”, says the voiceover, while in the background the song “Drive” by Solis is playing.