Paddy Power celebrates sport’s unsung heroes in its latest advert, released with the tagline “You Beauty!”.
The new ad campaign includes, for now, two spots, featuring a football steward and a race goer.
The 60-second “Steward” spot stars a football steward who, teased by fans on the stadium, turns around and sings to the tune of Bonnie Tyler’s “Total Eclipse of the Heart” with changed lyrics.
He reveals that, “every single game”, he feels a little bit left out, that, “every now and then”, gets tired of the cheers of the crowd, but that, despite his fears and other unpleasant events, he will keep smiling forever.
The advert ends with the voiceover cheering the steward and saying “That’s the spirit, steward!” and adding the brand’s slogan, “Paddy Power. You Beauty!”.