Mentos has released again the Mentos Mentors commercial, initially launched a year ago, showcasing that “it’s easy to connect, with a little help”.
The 30-second spot features some of the images taken by hidden cameras during an experiment project in which some shy adults have been sent to make some friends. The Mentos Mentors, 5-year-old kids, have told them via earpieces what to say to their interlocutors.
The video, released with the question “When did we forget how to connect with each other?”, captures some scenes which will definitely bring a smile on your face. First, a guy is sent by a little girl to say hello to a woman wearing a striped shirt and to tell her a story, then a young woman is told by a little boy to invite the woman she’s talking to to her house, and another guy in the bus station is told by a boy to cuddle with another guy, who was also waiting for the bus.
“Connecting with people is simple. With a little help” – it’s the onscreen line appearing next.
The spot ends with a young guy sharing Mentos in the bus station and with the tagline “Who says No to Mentos?”.