“A lot of people don’t want to face anything that has to do with money. I don’t get it. Is really money that scary?” – this is the question raised by 12-year-old English actress Millie Bobby Brown (who plays Eleven in the Netflix sci-fi drama series Stranger Things) in the latest commercial released by the leading global bank Citi.
The 60-second spot, created based on the fact that most of the people would rather do almost anything than speak openly about their finances, features Millie and a group of peers as they set out to make an experiment, described as a “game”. First, she approaches a couple in the subway, challenging the guy to tell his girlfriend how much debt he has or lick the pole he’s holding. “Oh, disgusting!” – says Millie seeing him putting his tongue on the pole.
The game continues with a woman who chooses to dance on the table and with a man in a restaurant who chooses to eat a green gross thing instead of telling the people at the table that he wants to pay only for his meal.
The commercial ends with the tagline “Money’s tough. Let’s face it” and a website address where visitors can find articles, interactive calculator, quizzes and infographics tackling with topics related to money avoidance and encouraging people to have conversations about money without considering this subject taboo.