Scope have released a new TV advert as part of their End the Awkward campaign in order to remind people how to act around disabled persons so that no one feel… awkward.
The 30-second spot, titled “Scope says H.I.D.E.”, takes a light hearted and humorous look at awkwardness around disability featuring several employees in a company who actually hide when seeing that a new dwarf colleague comes in.
Immediately after, the voiceover explains what “HIDE” means: H – Say Hi, I – Introduce Yourself, D – Don’t Panic and E – End the Awkward.
At the end, viewers are invited to find out how you can H.I.D.E. at scope.org.uk.