Old Spice has released a new commercial, inviting you to “be harder”.
The 30-second spot features a football player doing all kind of crazy things on the field, such as running with his shoelaces tied together, with his hand in a beehive and carrying an egg on a spoon in the other hand.
The voiceover says: “They say hard work takes sweat. But if Old Spice Sweat Defense helps keep me feeling dry, how will they know I worked hard? I’ve got to make stuff harder. Push my body to its limits. Take on more than is expected of me. Always be struggling. There. That’s the perfect amount of hard”.