Levi’s has released a new ad introducing Levi’s Music Project, launched together with Alicia Keys, Vince Staples, and SZA to support music education to inspire the next generation.
Levi’s and Alicia launched the new Music Technology program at Edward R. Murrow High School from Brooklyn, New York, where the artist comes from. The curriculum and new music studio prepares students for careers in the music industry.
The rapper Vince Staples went to his hometown, as well, to develop a new Music Technology education program and studio for aspiring musicians in Long Beach, California.
The R&B singer SZA launched a music workshop and 8-week long summer concert series to support music in Camden, New Jersey. The program unites kids, teennagers, and families around music and healthy living.
“If every kid had the opportunity to have a program like this, the world would be way way ahead” – says Alicia Keys.