Gucci has launched a new campaign to advertise the Guilty fragrance.
Shot in Venice as a series of flashbacks by Glen Luchford, the 30-second spot stars Jared Leto, who is the face for both the men’s and women’s fragrance, and implies the idea that he has an intimate experience with two sensual young women (models Julia Hafstrom and Vera Van Erp) in a hotel room.
Leto said that he filmed for the commercial one week, in December, before the holidays, and that the city “seems untouched”, transporting you to another time.
The ad ends with the hasthtag #GuiltyNotGuilty.