Tim Hortons have launched a new ad campaign, titled “#WhyWeBrew”, to thank the Canadians for motivating them to be better every day.
The 30-second “To those who lead by example” spot features a man waking up at 4.30 in the morning, looking at his family and then heading off to work and then to train a team of girls who play football.
The voice in the background, presented as his, says: “Deep down we’re all underdogs. That doesn’t scare us. It fuels us. Someday, all the sweat and devotion will pay off. Because greatness is not what you have, it’s what you give. So if you go out there and you give it your all, you’ll be great”.
The ad ends with the voiceover saying “To those who lead by example. You are why we brew”.