Nationwide have made recourse to music in their latest ad campaign to advertise their insurance, banking and retirement related services.
Titled “Songs For All Your Sides” the campaign introduces singers Rachel Platten and Brad Paisley, who perform songs about the various sides of a person and about how Nationwide helps people grow and protect their many sides.
Rachel Platten sings at the piano a song whose lyrics are as follows:
“Got an early morning dad side
Looks like those braids aren’t easy to tie, no
A “how do I retire at 50” side
Hang in there, Dan
“Sure you can keep the kitty” side
That’s why there’s Nationwide
Helping to grow and protect your many sides
Nationwide is on your side”.