Mini Olympic Games Commercial 2016 – Defy Labels

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Mini Olympic Games Commercial 2016 - Defy Labels

Mini Olympic Games Commercial 2016 – Defy Labels

Mini is proud to partner with with US Olympians who have defied labels, such as “poor”, “foster kid”, “black”, “immigrant”, “cancer patient”, “small” or “Muslim”, on their #RoadToRio, and proved that the only label that matters is “Olympian”.

Mini’s latest commercial, released with the hashtag #DefyLabels, salutes the athletes who have exceeded expectations and defined themselves, arguing that they are the ones who truly embody the Olympic spirit.

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