Buick has launched a new ad campaign, titled “Joy to Drive”, to showcase the first-ever Envision luxury SUV and a long distance driving stretch routine designed to aid comfort before and after hitting the road.
The 45-second spot features model Nina Agdal demonstrating the stretch routine created by fitness guru Akin Akman.
The voiceover says: “Before your next journey, let’s awaken the body and sharpen the mind with these simples moves inspired by the Buick Envision. Release tension with the neck release and then, with that mobility, these two exercises increase your blood flow and heart rate, which will boost your overall alertness, eccentric lower-body squat, eccentric upper-body push-up. Take a few moments before your next journey and connect your mind with your movements. This will make every trip a joy to drive.