BMW has released a new commercial featuring the all-new EPA rated 72MPGe BMW 330e, which reinvents what a plug-in hybrid is.
The 30-second spot, titled “Waiting”, features a man waiting in front of his house for an electric car, while his neighbor drives a red BMW 330e.
The voiceover says: “You will do your taxes. Twice. Maybe more. You will ring in the New Year. Twice. Maybe more. You will wait and wait and wait some more. All before that electric car company’s new model ever even arrives. But the all-new 72MPGe performance-driven BMW 330e is here now, reinventing what a plug-in hybrid is like only BMW can. It’s the car you’ve been waiting for without the weight”.
The ad is launched with the hashtag #WaitOrDrive.