The latest Trade Me ad aims to highlight what makes the largest Internet-auction website operating in New Zealand so special.
In the 60-second spot, featuring various chairs and their owners, the voiceover says: “To most people these are just chairs. But when we look at a chair, we see so much more. We see the things it’s seen, the people it known, the joy, the friendships, the heartaches, and all its possible futures. Because every chair, every job, every gadget, every vehicle, every home, even every pen has a story. Stories of love, hope, frustration, and adventure.
Stories that will make you laugh, stories that will make you cry, the “holly crap” stories, and the “what the hell” stories. Behind every person, every item, every listing is a story. And this is where they live”.
The tagline is “Life lives here”.