Krispy Kreme has released a new commercial presenting how the recipe for the new Cheerwine Kreme has been developed.
Titled “How It All Began”, the 30-second spot features two guys who show us that, at the base of Cheerwine Kreme, is lab research, taste bud analysis, field research, and science magic.
At the end, one of the men says: “Listen, don’t get bogged down by all the science. Do your own research. Cheerwine Kreme. Betcha Can’t Not Smile”.