John Frieda has launched a new TV advert to promote the Brilliant Brunette color.
The 20-second spot released by the British hair product brand features several brunette models, while the voiceover says: “Together we can create a brunette revolution. Now, from John Frieda, the Brilliant Brunette Collection. Instantly takes your brunette one shade deeper or one shade lighter. In one wash, just like that. Me and John and Brilliant Brunette. John Frieda”.