After The National Lottery’s I Am Team GB campaign, ITV has launched an I Am Team GB campaign, as well, following the same approach, to show its support to the Olympic athletes.
The 30-second spot, titled “I Am Team GB – The Nations Biggest ever Sports Day”, is an animated video, similar to the one released by The National Lottery, featuring tickets flying around to the sportspersons training for the Olympic Games.
The voiceover says: “You don’t have to be an Olympic athlete to be part of Team GB. Come together with Lottery-funded Olympians to say “I Am Team GB”. On August 27, with your help, The National Lottery and ITV are putting on what could be the Nation’s Biggest Sports Day, with hundreds of events for free. From archery to aerobics, high jump to taekwondo. Just go the Iamteamgb.com to be part of the team”.