Budweiser has released a new commercial to showcase its new summer logo, consisting in the word “America”, placed on 12-oz. cans and bottles.
The 30-second spot, titled “Sweat the Details” and released with the hashtag #ThisBudsForYou, features a can of America, presented as “the world renowned”, “land of the free”, and “home of the brave”. The details, such as trade mark and lines from the Pledge of Allegiance and lyrics from The Star Spangled Banner, are displayed from a close-up perspective.
The commercial ends with an image of a can of America and the writing “is in your hands”, conveying the message that “America is in your hands”.