Arby’s have launched a series of new ads to showcase their Brown Sugar Bacon.
In the “Seeing is Believing” 30-second spot, the voiceover says: “Look at this bacon! Seems like something you’ve enjoyed before, but look closer. Is that brown sugar you see? Melting into a sweet crackly glaze? Yes, your eyes were right. It’s always brown sugar bacon. And what are those? Sandwiches? Oh, buddy, what’s the occasion? Some sort of sandwich party? Go, bacon, go bacon!”.
The commercial ends with the voiceover saying Arby’s slogan: “We Have The Meats”.