Gatorade Commercial 2016 – April Ross

Gatorade Commercial - April Ross

Gatorade Commercial – April Ross

Gatorade’s latest advert campaign, with the slogan “Fuel the Love Forward”, features, besides Serena Williams and Usain Bolt, also April┬áRoss, who shares her story about how she fell in love with volleyball and how she uses sports to support gender equality and communities in Rwanda.
In the 64-second spot, the professional beach volleyball player says: “I’m a Southern California girl. I spent summers at the beach. Having bonfires, surfing. It was always the beach. I had no idea then that volleyball would become the love of my life. When I was 14, I had a moment. I remember running this 1-2-3 set and everything just slowed down. It was all a rhythm and I just crushed it.
It was the first time volleyball really clicked for me and I knew that I could be good at it. The more that I play, the more help I realize I need and, at the same time, the more help I need to give other people. In partnership with Gatorade I’m able to use sports to promote gender equity and communities in Rwanda. I know now it’s more about the process than the outcome. Help Fuel the Love Forward.

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